Articles on: Meta ads

Meta ads setup guide

Ensuring your Meta ads are configured correctly is essential for allow Origin to attribute your ads correctly.

Origin relies on specific tracking parameters being present in the URL of your ads to allow us to generate accurate attribution data. If they are not set correctly attribution will not work.

Modifying the URL of ads may reset the learning phase and engagement of the ad, and requires Facebook to review your ad again. This is inconvenient but the benefits of advanced tracking outweigh this drawback. If you don't want this to happen do not modify your ad URL.

Do not use redirects for the ad URL, this will break the attribution logic on Origin

1. Go to your ad manager account

Log into your Meta ads manager account: adsmanager.facebook.com

2. Select an ad

Either find an existing ad you want to ad attribution tracking to and click the Edit button, or create a new one.

2. Modify the URL

For each ad you would like to track you'll need to modify the URL to include the correct tracking parameters.

2.1. Find the URL settings

On the ad scroll down to the Destination section and click the Build a URL parameter button.

2.2. Add the correct tracking parameters

In the modal find the Custom parameters section and click Add parameter

Here are the parameters you need to add to your ads.

Parameter	Value
`origin_source`	`facebook`
`origin_ad_id`	`{{ad.id}}` (select from dropdown)

3. Publish your changes

Click Apply on the modal.

Then click Publish in the bottom right of the screen.

4. Test your changes

Wait for your ad to publish. After a few seconds you can click Check again in Origin to see if the parameters were added correctly.

5. Creating new ads

When creating a new ad, ensure the URL has the same parameter format as described above. If you set the URL tracking parameters correctly you do not need to do anything else. Orders will be attributed automatically.

Updated on: 30/10/2025

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