order attribution for shopify

Beat ad blockers with reliable ad tracking &
order attribution.

✅ Beat ad blockers, cookie banners, and iOS 14 restrictions
✅ Get metrics you won't see in ad dashboards such as new vs. return customers, LTV, and true ROAS
✅ Attribute more orders than even before with Origin Pulse

Install on Shopify→

14-day free trial·installs in 2 min

Rated 4.9 on the Shopify App Store

origin.app/dashboard/attribution · last 30 days

attribution overview · last 30 days

Hydrate Co.

Mar 22 → Apr 21all sources· live

tracked revenue

$1,248,502

↑ +12.4%

attributed orders

8,420

↑ +5.1%

blended roas

3.42×

↑ +0.18×

ltv-adjusted roas

5.08×

↑ +0.42×

attributed revenue · daily

● Origin attributed● Shopify reported

sourceordersrevenuespendroasltv-roas

meta / cpc3,104$482,100$141,0003.42×5.18×

google / cpc2,488$364,220$98,2003.71×4.84×

tiktok / paid1,204$172,400$54,8003.14×4.02×

klaviyo / email984$142,900$1,200119×210×

the problem

Ad platforms overstate their numbers

Each platform takes credit for the same order. Add up what they all claim and you get a number bigger than your actual Shopify revenue.

Meanwhile cookies expire, iOS blocks pixels, and ad blockers drop 20-40% of events. The gap between what's real and what platforms say keeps widening.

what the platforms claim

× doesn't add up

meta ads412 orders$64,800

google ads318 orders$49,100

tiktok ads204 orders$31,200

klaviyo280 orders$42,600

sum of claims1,214 orders$187,700

shopify actually did740 orders$116,420

sample store · april 2026overcount: +61%

Origin Pulse sees the orders
everyone else misses.

Beat ad-blockers, cookie banners, and iOS 14 restrictions.

Use server-side, first-party tracking to get highly accurate attribution data.

how a shopify order travels

legacy pixel

meta / ga / tiktok pixels

× 2 dropped

click

✓ received

view cart

✓ received

checkout

× iOS ITP

purchase

× ad-blocker

Origin Pulse

server-side, first-party

· all caught

click

✓ received

view cart

✓ received

checkout

✓ received

purchase

✓ received

legacy pixel attributed2 / 4 events · 50%

Origin Pulse attributed4 / 4 events · 100%

Get metrics ad platforms
won't show you.

Meta will never tell you that 78% of its attributed orders are from customers who would have bought anyway. Origin will.

new vs. returning · meta / cpc

Who actually placed the order Meta took credit for?

22%

are first-time customers

the other 78% would likely have bought anyway

new customer · 22%

returning · 78%

ltv-adjusted roas · 12-month window

Calculate ROAS including LTV of customers

meta3.42× → 5.18×

google3.71× → 4.84×

tiktok3.14× → 4.02×

reported ROASLTV-adjusted

Orders captured · 30 days

+61%

orders Origin catches that ad platforms misses

originmeta tracked

true CAC · by channel

meta$48

google$39

tiktok$62

klaviyo$3

First-order vs. LTV metrics

First order

$58

LTV

$132

+128% by order #3 · repeat cohort

One number
you can trust,
instead of four that contradict.

De-duplicate attributions across platforms, reconcile against Shopify first-party data, and get a single, honest read of the whole funnel.

what the platforms say

four dashboards, four different stories

× inflated

sourceordersrevenueroas

Meta Ads Manager412 orders$64,8004.60×

Google Ads318 orders$49,1003.88×

TikTok Ads Manager204 orders$31,2002.88×

Klaviyo280 orders$42,60035.5×

sum of claims1,214 orders$187.7koverstated by +90%

what Origin says

one reconciled, deduplicated view

✓ honest

sourceordersrevenueroas

Meta / cpc214 orders$32,4002.30×

Google / cpc188 orders$28,9002.28×

TikTok / paid96 orders$14,8001.37×

Klaviyo / email142 orders$21,50017.9×

reconciled total640 orders$97.6kmatches Shopify ✓

“Origin is a very powerful and clear tool that is my source of truth when I need to review how my ads on Meta/Google perform”
— Michael, Mondoodoo

how it works

Install once.
Read the truth forever.

Add one Shopify app, connect your ad accounts, set your cost rules. Origin backfills 90 days and attributes new orders in real-time.

Install from the Shopify App Store

Set up in 2 mins. No manual edits, no code.

Connect your ad platforms

Read-only OAuth. Revoke anytime.

Read your first honest report

Start seeing highly accurate attributions trail in

~/origin/config/cost_rules.toml● saved

# your real costs, in one place

[utm]

utm_source=fb => cost:500

utm_campaign=black-friday => cost:5.00/click

[cogs.sku:HYD-001]

unit_cost = 6.40

handling = 0.80

[attribution]

model = "linear" # or "first", "last", "position"

window_days = 7

→ applied to 8,420 orders · MER 2.18× → 1.94×

pricing

Honest, like the reports.

Flat monthly fee. No revenue share, no per-click charges, no surprise overage bills.

Standard

$19/mo

500 orders/mo

Install on Shopify→

Origin Pulse tracking (beat ad-blockers)
Up to 90-day attribution window
Landing page & conversion rate analytics
Multi-touch attribution

Questions Shopify brands ask.

Still curious? Reach out to support or book an onbarding call to learn more.

Origin Pulse is the server-side tracking system used by Origin Attribution to produce highly detailed and accurate attribution reports, even if visitors reject cookies or use ad blockers. It uses a range of signals from multiple different layers of tracking to piece together a comprehensive report on where your orders are coming from.

start attributing today

Stop guessing.
Start knowing.

Install Origin in 2 minutes and start seeing accurate attribution reports immediately.

Install on Shopify→Book an onboarding call

14-day free trial · 2-min setup

Beat ad blockers with reliable ad tracking &order attribution.

Ad platforms overstate their numbers

Origin Pulse sees the orderseveryone else misses.

Get metrics ad platformswon't show you.

One numberyou can trust,instead of four that contradict.

Install once.Read the truth forever.

Honest, like the reports.

Questions Shopify brands ask.

Stop guessing.Start knowing.

Beat ad blockers with reliable ad tracking &
order attribution.

Origin Pulse sees the orders
everyone else misses.

Get metrics ad platforms
won't show you.

One number
you can trust,
instead of four that contradict.

Install once.
Read the truth forever.

Stop guessing.
Start knowing.