What consent is required to send data via the Conversions API?

Origin uses your stores privacy settings to determine whether to send user tracking data to Meta.

We rely on the user consenting to Marketing activities (Marketing, attribution and targeted advertising from the merchant)

If do not have a cookie banner enabled on your store, users consent to marketing activities by default.

If you have a cookie banner on your store, users must explicitly agree to tracking for marketing purposes in order for us to send tracking data to Meta.

Updated on: 25/10/2025