Attribution | Origin Tracking

Attribution Models

What is an attribution model?
An attribution model is a way to decide which marketing touchpoint gets credit for a sale or a conversion. A touchpoint (or simply a touch) is any moment when a customer visits your website. This could be from a paid ad, an email newsletter, or a Instagram post. When a user places an order on your store this order is then attributed to one or more touches the user had before the purchase. Attribution models help you understand what actually worked in generating sales so you caFew readers