Attribution | Origin Tracking

Attribution Models

What is an attribution model?
An attribution model is a system that defines how attribution credit is distributed across different touchpoints a customer has before making a purchase. A touchpoint (or simply a touch) is any moment when a customer visits your website from an external source. This could be from a paid ad, an email newsletter, or a Instagram post. When a customer places an order on your store this order is then attributed to one or more touches the user had before the purchase. Attribution moFew readers