Linking your Meta ad account

• Meta ads setup guide

  Ensuring your Meta ads are configured correctly is essential for allow Origin to attribute your ads correctly. Origin relies on specific tracking parameters being present in the URL of your ads to allow us to generate accurate attribution data. If they are not set correctly attribution will not work.Few readers

Conversions API

• What is the Conversions API?

  The Conversions API creates a direct connection between your store and your Meta ad account. It allows you to send tracking events about your store visitors directly to Meta's server. The Conversions API is similar to regular web pixels with the exception that events are sent from the server rather than the storefront. This makes event delivery more reliable and removes the possibility of ad blockers or other browser technologies preventing data being sent. Providing these events to MeFew readers

• How to generate an access token for a Meta pixel

  The Conversions API sends server-side events to your Meta account. To send these events you must generate an access token for the pixel you will be using. This ensures only authorized applications can send events to your account. How to generate an access token for your Meta pixel Go to Facebook Ads Manager: adsmanager.facebook.com Ensure you have the correct business profile and account selected (https://storage.crisp.chat/users/helpdesk/website/-/4/d/0/9/4d09be432f8e8c00/sSome readers

• What consent is required to send data via the Conversions API?

  Origin uses your stores privacy settings to determine whether to send user tracking data to Meta. We rely on the user consenting to Marketing activities (Marketing, attribution and targeted advertising from the merchant) If do not have a cookie banner enabled on your store, users consent to marketing activities by default. If you have a cookie banner on your store, users must explicitly agree to tracking for marketing purposes in order for us to send tracking data to Meta.Few readers