Changelog

We have now enabled the Conversions API for a select few customers in private preview. The Conversions API sends server-side customer tracking data back to Meta which can help improve ad performance and targeting, and reduce cost per conversion.

Reach out customer support to get early access.

The orders graph on the dashboard wasn't being calculated properly immediately after install. This has now been resolved.

Adding tracking parameters to your ads is now much simpler. We've added a table where you can easily see which ads are valid/invalid and ignore any ads that are not relevant. You can also search by ad name and filter by ad status in your Meta ad account so you only see active ads, for example.

We've also changed the tracking parameter in the ad URLs to origin_ad_id={{ad.id}} (origin_source=facebook remains). This means you no longer need to wait for the ad to load into your Origin account to start adding tracking parameters, you can add them immediately. The old tracking parameters will still function as expected.

You can now compare ads and ad sets across different campaigns easier by showing all ads & ad sets in a single table.

Some small tweaks to improve your experience when using Origin

We made some behind-the-scenes optimisations which makes the process of linking your Meta ad account much smoother.

Checking to see if all your ads have the correct tracking parameters is now much quicker, more reliable, and ads/ad sets/campaigns created in your Meta ad dashboard should show up in Origin within 15 minutes now.

We've been hard at work building the first iteration of our new dashboard.

In the new home screen you'll now get better metrics about your store, a quicker overview of essential information, and huge performance increases for large queries.

This also acts as a foundation for future changes we'll be rolling out as new features are launched. Stay tuned!

Now, when you are viewing dashboard reports for a single day the graphs will show order and revenue information broken down by hour, spanning the full day.

We made some behind-the-scenes adjustments to improve the performance of dashboard reports

All reports in Origin now allow you to select between first touch and last touch attribution.

For stores on the Pro plan and above we have added some new stats to the dashboard so you can see at a glance the effectiveness of the Origin pixel.

It will show you how many more orders and how much more revenue is tracked with Origin, compared to the default tracking on Shopify.

We removed the free plan because a lot of stores we're getting a bad experience and not understanding the true power of Origin.

To make up for this we've increased the free trial to 30 days for all plans.

For each of the "Top UTM" reports on the dashboard you can click "View more". This will bring you to a new page showing you a graph of the revenue from each parameter and giving you that information in table format.

For some users the plan selection button was extending beyond the end of the page.

There was an issue when filtering by UTM value on the UTM sets page which is now fixed.

We have added tailored onboarding flows for each plan, streamlining the setup process

For a small subset of users there was an issue when confirming their subscription was valid after selecting a plan. This has now been resolved.

We just launched a bunch of new features that will dramatically improve the quality and quantity of data you collect. All these features are now available on the Pro and Platinum plans:

Click/conversion rate tracking: You can now activate the Origin pixel allowing you to track clicks and conversion rates for all visitors coming from UTM or Meta ad traffic sources

Landing page analytics: When viewing a UTM set you'll now be able to see how well each landing page performs broken down by clicks and conversion rates

Server-side tracking: You can now track all page view, add to cart, and checkout events using our new server-side, cookie-less tracking with the Origin pixel. This will mean you no longer have problems with ad blockers, iOS 14 restrictions, or cookie blockers

User flow analytics: (Platinum only) for each order you'll get a detailed view of how the user interacted with your site before your purchase, giving you invaluable data

Updated warnings: We added some helpful warnings in-app to let you know when you have ads that are missing Origin tracking parameters

We're adding a bunch of new features and prices will be increasing. Upgrade now to lock in that price forever and take advantage of the new features when they are released.

We added a button to the Meta ad account config allowing you to manually resync your ads every 2 hours.

This is useful if you're creating new ads and you don't want to wait for them to be automatically synced.

We've got some new features in the works that will be revealed very soon

Improve sync logic meaning you get access to your attribution data quicker when you first install Origin

Stores that were inactive for a long period of time are now disabled meaning no new orders are processed.

We now default the attribution model to "Last touch" which more accurately reflects user behaviour.

You should notice slightly different attributions in your dashboard.

When order attribution with the Origin Pixel is enabled, the user choice of "First touch", "Last touch", or "Any touch" is remembered between sessions

Only applies for stores with order attribution using the Origin Pixel

Increase accuracy of UTM order attribution using the Origin Pixel

Updated the ad tables to include CAC, ROAS, conversion rate and more giving you a quick overview of your ads at a glance

Also improved the aggregation logic so duplicate orders are removed

We launched a new feature we've been working on: tracking conversion rates for UTM links and landing pages.

You're now able to see exactly how many clicks each UTM link is getting and the conversion rate.

You can also see which landing pages perform best with order, revenue, and conversion rate breakdowns for each landing page.

This is a private preview feature, get in touch to get early access.

This changelog is now available directly in the Origin app. This gives our customers a clear view of the regular improvements we're making to Origin.

More changes to improve the performance of the database, bringing reports to your screen faster

This is the default when stores install Origin which will give them a better immediate overview of their data

We've begun work on additional tracking using the Origin Pixel which allows for more granular attribution reports.

With these changes you'll be able to dynamically switch between "first touch", "last touch" or "multi-touch" attribution models.

This is currently a private preview feature, please reach out to us if you'd like access.

If data is not available from the Origin pixel we default to the data Shopify provides, increasing the accuracy of attribution reports

Optimize database storage to improve performance

We added a "Setup more ads" button in the top right to give quick access to the setup screen.

On this page you can add tracking parameters to more of your ads.

We really love hearing your feedback. We've added a modal that will appear on your dashboard that prompts you to answer 3 simple questions about Origin.

We will use this information to help make Origin a better app for everyone.

Occassionally when clicking a quicklink to view a filtered version of the UTM sets table it would break. This resolves that issue.

We added a progress bar and updated the information to give new users a better understanding of what Origin does and how it can help their business.

We added a new field to the Orders table which shows you how many times a customer has ordered from your store before.

Fixed a bug with how events are tracked on the Origin Pixel

Added a badge to the timeline indicating when a new session has started

We added "Payment status" and "Fulfillment status" to the Orders table.

More improvements to reliability/speed

This helps you view insights on your orders even quicker after you install Origin

Improve how events are tracked on the storefront

There was an issue in how Orders were being marked as "visible" for a small number of stores, this resolves it.

We love hearing from you! We added a new section on the settings page with multiple different ways to get in touch with us.

We added a new onboarding screen when signing up to Origin. This gives users an overview of what to expect with Origin and gives an opportunity to choose a pricing plan.

We want to ensure you get critical information about your business ASAP. With this change the initial sync of orders when merchants install Origin was made quicker.

With this change, stores are now able to use the dashboard if they have gone over their order limit, with the excess orders being hidden. Previously he whole dashboard was locked if this happened.

Added the SQL "like" operator to the filter settings allowing you to do generic searches for Orders with UTM parameters

We added more comprehensive instructions during the Meta ad account setup

When viewing your ad performance in the Origin dashboard you can now see which exact orders were attributed to the given ad

Give more detailed feedback to users when there is an error in Origin

On the settings page you'll now see a list of our other apps that we have built

Minor bug affecting how saved UTM sets were being paginated in the table

This improves the relaibility and experience when new stores install Origin

Now, like with Orders, you can export UTM sets to a CSV file for external processing

Now you can see aggregated financial information such as total revenue and AOV for orders in a given UTM set

Let us know what you want to see in Origin!

When clicking a UTM parameter it will take you to a report for that specific parameter

A quality of life improvement that will make searching and filtering your UTM data easier

Helpful if your store has orders from many different UTM sources

Show more useful insights and upgrade graph visuals

Allow stores to export orders held in Origin to CSV, including UTM information

Make it easier for stores to upgrade and downgrade their plan

We acquired Origin and begun our journey of making this the best analytics app on the app store.