Shopify order attribution that works with ad blockers

Yes. Origins unique attribution system, Origin Pulse, uses server-side tracking and a range of different data sources to ensure your orders are still attributed even if the visitor is using an ad blocker.

No. While cookies will improve the data quality, Origin can attribute orders without any cookies, so cookie banners, GDPR consent rejections, and Safari ITP don't break it. It matches sessions with privacy-preserving, cookie-less methods.

Origin Pulse integrates with your Shopify storefront and uses multiple different data sources throughout your visitors journey to detect where they came from and construct a session as they go through your site. This high-quality data allows Origin to build accurate attribution reports.

Origin uses the Origin Pulse system to attribute orders even if the user rejects cookies or uses ad blockers. With regular analytics software visitors using ad blockers would be invisible and not shown in your reports. Around 1/3 of visitors use ad blockers today so you are potentially missing a huge chunk of data.

Yes. None of them affect Origin because it doesn't rely on third-party cookies or browser ad identifiers. There's nothing for ATT to strip or ITP to delete, so attribution holds.

No. Origin works alongside your existing pixels. It recovers the conversions they lose to ad blockers and stitches them to the right order, so you keep your current setup and stop leaking attribution.

As of Q2 2025, 32.5% of US internet users run an ad blocker (GWI data via DataReportal), so a similar share of paid orders can go unrecorded by the ad pixels. Across stores using Origin, server-side tracking recovers 38% more attributed orders than pixel-only tracking.