Roughly 1/3 of shoppers now block the tracking scripts your ads rely on. Without the right attribution software you are missing huge amounts of data.
Origin attributes those orders anyway using server-side attribution and multiple different data signals. This means ad blockers, cookie banners, and iOS privacy settings can't hide where your sales came from.
Ad platforms measure conversions with a browser pixelwhich is a snippet of code that runs on the visitors browser. When that pixel is blocked and the visitor places an order, they are invisible to the ad platform and your analytics.
As of Q2 2025, 32.5% of US internet users run an ad blocker (GWI data via DataReportal), so a meaningful share of every store's paid orders are invisible to the ad dashboards by default.
Ad blockers and privacy browsers stop the Meta, Google, and TikTok pixels from ever loading. The visit happens, but the platforms can't see it.
When they buy, the pixel that should report the sale was blocked at step one. The order lands in Shopify, but the ad platform never hears about it.
Without hard data ad platforms are forced to guess when conversions happen. This inevitably leads to inaccurate metrics in your dashboard.
This is why your Meta ROAS rarely matches your Shopify revenue. Origin's server-side tracking fixes this.
Origin doesn't depend on the thing each of these removes. It attributes from server-side events and Shopify's first-party data, so every case below still resolves to a source.
Origin records every conversion server-side and matches it to a source using Shopify's first-party data. This unique combination of highly accurate first-party data and multiple different data sources produces cleaner and more accurate attribution data.
The mechanism behind it is Origin Pulse, our server-side tracking layer. It works alongside your existing Meta and Google pixels, recovering the events they lose and stitching them to the right order.
Still curious? Reach out to support or book an onboarding call to learn more.
Yes. Origin uses server-side tracking and a range of different data sources to ensure we can still attribute orders even if the visitor is using an ad blocker.
Install Origin in 2 minutes and start seeing accurate attribution reports immediately.