Your buyers research for days before their first order, then reorder for months through email and Direct. Last-click credits one touchpoint. Origin models the whole journey and ties every reorder back to the ad that started it.
Health and supplement purchases are considered. Shoppers research before they trust you with their body, and once they buy, they reorder every 30, 60, or 90 days through your emails, branded search, or by typing your URL straight in.
Last-click analytics score each order in isolation and hand the credit to the final touchpoint. The channels that close orders look brilliant, and the ads that create customers look too expensive to scale.
A Meta or TikTok ad introduces your brand and wins the first order. On first-order numbers the CAC looks high and the ROAS looks thin, which is exactly where most brands lose their nerve.
The customer comes back every month through Klaviyo flows, branded search, or Direct. Last-click hands each reorder to the channel that touched it last, never to the ad that started it.
Paid social gets cut for looking unprofitable while retention channels look heroic. You end up scaling the channels that harvest customers instead of the ones that create them.
This is why health and supplement brands underspend on the exact campaigns that grow them. Origin's multi-touch attribution shows each ad's real payback.
If you run a health or supplement store on Shopify, some of these will look familiar. Each one has the same root cause: your analytics score orders one at a time, with only part of the data.
Credit every touchpoint that created the order, then follow the customer past it. Origin ties every Shopify order back to the customer and the source that acquired them, server-side, using first-party data. When a customer reorders in month four, that revenue rolls up to the ad that brought them in, and Origin re-scores your ROAS on what they're actually worth.
Attribute orders even when shoppers use ad blockers or reject cookies with Origin Pulse. Keep your Meta and Google pixels where they are. Origin recovers the orders they miss and sends hashed conversions back through Meta's Conversions API when you turn it on.
See how long each campaign takes to earn back its CAC. Track reorder rate, median time to second order, and repeat revenue share. Scale the ads that bring in customers who reorder every month.
See what a customer earns you over their whole lifetime. Origin combines LTV and new vs. returning metrics with your ad spend, so you can see the true profitability of every campaign.
I use the app daily. It's indispensable.
Diogo, FarmatoGo
This is exactly what we needed. It gives you instant insight into historical data as well as new orders. A great order grid to view orders associated with different campaigns and mediums.
Fast support, reasonable price, this is the kind of app I like to find in the Shopify ecosystem.
Robbie, Mind Lab Pro® AU
Want the tracking details? See how Origin attributes orders when shoppers use ad blockers.
Start with a multi-touch model, which credits the whole journey instead of handing everything to the last click. Origin lets you flip the same data between first touch, last touch, last non-direct, linear, any click, Origin, and Origin with view-through. Comparing them shows you which channels open journeys and which ones close them.
Install Origin in 2 minutes and start seeing accurate attribution reports immediately.
