Origin ties reorders back to the campaign that acquired the customer and shows you their lifetime value, not just the first purchase.
A $48 CAC against a $58 first order looks like a campaign to kill. Against $320 of lifetime spend, it's the best campaign you run.
Ad platforms stop counting at the first purchase. Every reorder lands in Email or Direct, and the ad that acquired the customer never gets the credit.
Origin follows the customer instead, so every campaign gets judged on what its customers go on to spend.
Origin plots cumulative revenue per customer against your blended CAC. Where the lines cross is your payback point.
When you know a campaign breaks even in two months, you can spend into it with confidence while competitors wait for last-click to catch up.
Origin tags every order new or returning, across the shop and per campaign.
Retargeting that harvests existing customers stops hiding behind a fat ROAS. Prospecting that quietly fills your customer base finally gets the credit.
Pay for acquisition. Stop paying twice for customers you already own.
Origin tracks each customer's spend from their first order onwards and rolls it up to the campaign that acquired them.
Reported ROAS scores the click. LTV-adjusted ROAS scores the customer. Compare them side by side and move budget to the campaigns that acquire high-value customers.
Reorder rate, time to second order, repeat revenue share. Watch them move as you change offers, bundles, and flows. These are numbers your ad platforms will never show you.
Curious how the tracking behind these reports works? See how Origin Pulse attributes orders server-side.
Origin divides your acquisition spend by the new customers it brought in to get CAC, then plots cumulative revenue per customer month by month. The month the revenue curve crosses CAC is your payback period.
Install Origin in 2 minutes and start seeing accurate attribution reports immediately.
